![]() The connection that the company had with motorsport eventually spread to the pinnacle of racing, Formula 1. The brand’s dashboard chronograph evolved through the 1980s into several variations: the Super Autavia, a name derived from the two main users of the instrument, the auto and aviation industries the Master Time, which contained a movement that could run for eight days without winding the Monte-Carlo, a 12-hour stopwatch the Sebring, a 60-minute split-second timer and the Auto-Rallye, a 60-minute stopwatch. A timing split function was added soon after, which allowed intervals between competitors to be recorded. Adapted from a pocket watch, the crown was mounted at the 12 o’clock position, and accuracy was improved to 1/100th of a second. This developed into the first wrist-worn chronograph, released in 1914. A top-mounted crown started, stopped and reset the smaller hands. The main, centrally-mounted hands of the instrument displayed the time, and an additional pair of smaller hands counted elapsed time. After Edouard’s death in 1892, the brand continued to develop timing products, the ‘Time of Trip’ dashboard mounted stopwatch receiving its patent in 1911. This interest in chronographs founded the company’s penchant for timing equipment. Not twenty years later, he had also patented the oscillating pinion: a compact component that allowed precise engagement of the chronograph function. ![]() Such was his enthusiasm for his work, that with just nine years under his belt making watches, he had already patented one of the first crown winding mechanisms. The brand originally started off as just Heuer, under the leadership of Edouard Heuer a watchmaker with a passion for innovation, he started making watches at the tender age of 20. Shop online or at your local Jared to learn more.TAG Heuer is a company with its roots firmly planted in motorsport. If you're looking to own a watch that's as storied as it's history, check Jared today. Jared is a leading TAG Heuer authorized dealer with a wide selection of watches to choose from. Shop Jared's Selection of TAG Heuer Today To keep your watch water resistant, it's best to complete maintenance on it every 1-2 years. It's a good idea to give your watch a light rinse after it's been in salt water. Metal and rubber straps are better suited for wet environments. Be sure to avoid getting water on the straps. Note: Leather, python and fabric shouldn't come in contact with water. If you're unsure of your watch's water resistance, have it checked at a TAG Heuer authorized retailer.Ĭleaning your TAG Heuer watch is simple: just wash it in light soapy water. Next, check if all your seals are in place. Depending on the model, you may need to screw the crown in after pushing. Be sure to push the crown in if you're using soap and water. You can use light soap and water if your watch is water resistant. To keep your watch clean and pristine, TAG Heuer suggests using a dry brush every 2-3 three months. Refer to TAG Heuer's care instructions for more specific instructions regarding your model. Below we're going to go through some of the basics of watch care.Īn important note: Your care routine will depend on the model of watch you have. To get a look at which TAG Heuer styles fit your style, check out our watch buyer's guide.Īs someone who's considering the fashion and function of TAG Heuer, you may be wondering about care. ![]() In the 1930s-1940s, Heuer released specialized model -, first aimed at pilots - then expanding to other watch wearers. The companion timepiece was called the "Hervue" and could go eight solid days without winding. One such improvement was the Autavia, a dashboard chronograph designed for cars and planes. Like the pocket models before it, the crown was at the top of the watch.Īs the years ticked by, so did the improvements. In 1914, TAG Heuer presented one of the world's first wrist-wearable chronographs. You could track a trip's duration for up to twelve hours. In 1910, Heuer patented the first dashboard chronograph called "Time of Trip." This revolutionary chronograph could track the distance a trip took and keep time. This timepiece part is so advanced that Heuer and other leading watchmakers still use it today. In 1887, Heuer earned his second patent for his oscillating pinion. started earning patents.Įdouard Heuer earned his first patent in 1882 for his chronograph - a stopwatch that told time. It wasn't long before Heuer Watchmaking Inc. TAG Heuer began in 1860 when Edouard Heuer founded Uhrenmanufaktur Heuer AG in St-Imier, Switzerland. That's part of why they carry this highly regarded brand. TAG Heuer dealers recognize and appreciate this quality. TAG Heuer makes its own rules, chooses its own path, never quits moving forward and never cracks under pressure.
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